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Dr. Varsha Sharma is a healthcare professional specializing in the diagnosis and treatment of piles and related conditions. They focus mainly on providing patient-friendly treatment solution, the clinic aims to help patients achieve quick relief with minimal Discomfort
They also noticed that many female patients feel discomfort and so hesitate to
share their problem with any male doctors.
They needed a strategy that can create the brand visibility as a female doctor, so
patients can freely discuss the problems
Google Ad Search Campaign – We targeted people who were actively looking for piles treatment services by showing our ads to them at the precise time that they needed the service, which allowed us to focus on high-intent users.
Keyword Optimization –An effective keyword approach was employed by targeting relevant search
phrases that resulted in conversions, such as treatment-related and
location-related keywords.
The inclusion of negative keywords helped avoid irrelevant keywords that
could have led to poor-quality leads and unnecessary spending.
Ad copy Strategy – The copy of the ad campaign was created to speak specifically to the pain points that our patients were experiencing such as pain and discomfort as well as the urgency and necessity of treatment.
Landing Page Optimization –
Decision making process during landing was made easier by
● Simple and quick to fill in inquiry form
● Easily recognizable call us feature
● Succinct layout with minimum of distractions
● Presentation of advantages of treatment and credibility of doctor
Continuous Monitoring – Campaigns were actively monitored on a daily basis. We continuously optimized bids, paused underperforming keywords, improved ad variations, and refined targeting to increase conversions while maintaining cost efficiency.
Before working with Curs, Dr Varsha Faced many challenges, like:-
● High Competition in Local Search
● Patient Hesitation & Privacy concerns
● Low trust in online medical Ads
● Unqualified or low- Intent Traffic
| Metric | Result |
|---|---|
| Campaign Duration | 14 Days |
| Total Leads generated | 20 Patient leads |
| Lead Quality | High |
| Platform used | Google Ads |
The success of this project demonstrated that in even the most challenging niches such as pile treatment, Google AdWords could produce fast and high-quality results. Thanks to our targeted approach using intent-driven keywords, we managed to consistently produce patient leads in a very short period of time. The right strategy can turn patient acquisition from a multi-month process into a matter of days.