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QlothCare is a local laundry service provider offering a range of services including regular washing, dry cleaning, ironing, shoe cleaning, curtain cleaning and many more. The business is well- equipped with right infrastructure, trained staff, and maintained high quality of services & hygiene
However, despite having a solid service foundation, the business struggled to attract a steady stream of new customers. Their growth was largely depended o repeat clients and word-of-mouth referrals
The lack of predictable lead generation system amde it difficult for the business to scale and sustain long-term growth.
Meta Ads Campaign – Meta ads were crafted and launched that were very specific to lead generation. The creatives revolved around the pain points of customers, such as lack of time and convenience. The benefit statements in the ad copy emphasized the affordability aspect and the availability of door-to-door delivery.
Audience Targeting Campaign – These advertising strategies were carefully crafted to be specific to certain residential areas in order to ensure maximum local reach. Our target audience was working professionals, nuclear families, and busy families that outsource their laundry work.
High- Converting Ad Creatives – Our campaign included the creation of attractive advertisements with a strong call-to-action message. Our offers such as "Same Day Delivery," and "Budget Friendly Laundry" were emphasized for faster decision making.
Landing & Converting Optimization – The user journey was designed to make inquiries fast and hassle-free.
Inquiry forms that were simple and easy to fill prevented drop-offs, A click-to-call option helped connect immediately, WhatsApp integration made booking faster and allowed immediate communication
Thus, conversions from the traffic were maximized
Qlothcare was facing multiple growth issues like -
● Declining monthly sales
● Low customer inquiries
● Minimal online visibility
● Heavy dependency on repeat
customers only
● No structured lead generations system
| Metrics | Results |
|---|---|
| Leads Generated | 94 quality leads |
| Total Reach | 1,53,492 |
| Campaign Duration | 4 months |
Through the creation of a systematic approach to generating leads, the laundry business was able to turn itself around and stop being plagued by the problem of having very few customers entering into their business. This would prove to be beneficial for their future development.
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