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Ashyashakti Engineering is a manufacturing company, focuses on developing practical, durable, tools that simplify everyday farming activities
With a strong understanding of on - ground agricultural challenges, the company designs equipment that improves efficiency and helps farmers save Time & Cost
By combining functional design with a farmer- first approach, the company aims to support agricultural growth with enabling farmers with tools, that make their work faster, and more efficient
Google Search Ads for High Intent Buyers –
We targeted business owners actively searching for Farming tools manufacturer, Agricultural equipment supplier, Farm tools for small farmers and Modern farming tools, so they directly connects with Adhyashakt engineering
Meta Ads for Scalable lead generation – We utilize Meta platforms (Facebook, Insta) to generate consistency and scalable leads by Combining strong targeting, Engaging creatives like Video,Carousels, Integrating leads forms, Retargeting Interest and Continuous testing campaigns.This helped them build a scalable lead generation system
Multi location Targeting – We expanded campaigns across multiple high-potential agricultural regions to capture demand beyond a single local market. This helped Adhyashakti Engineering generate inquiries from diverse location & scale reach effectively
Lead Qualification Process – We developed an effective lead filtered mechanism using phone calls and whatsapp to filter out real clients & potential dealers & wholesalers. This helped our sales personnel concentrate on only quality leads
Before partnering with CURS, Adhyashakti Engineering faces several
challenges like :-
● No structured or well defined marketing strategy
● Low brand visibility, especially on digital platforms
● Inconsistent Lead generation & inquiries
● Marketing efforts not tracked or measurable
● Under- utilization of digital channels like Meta & Google ads
Adhyashakti Engineering was able to turn its lead generation process from
inconsistent efforts into a scalable system by using a structured and
performance-driven marketing approach. The business was able to get
high-quality enquiries and reach more people in different areas by targeting
the right people, sending clear messages, and running optimised
campaigns.
The most important thing is that switching to a data-driven strategy led to
continuous improvement and better decision-making, which will lead to
long-term growth. This case shows how the right digital strategy can help
even old-fashioned manufacturing companies reach their full potential by
putting them in touch with the right people at the right time.